Toyota to partner up with Salesforce

23. May 2011

A Toyota Lexus (Photo: thefire.com)

In the hostile grow or die environment of the business world, it is very important for all business entities to constantly innovate their product and services in order to keep up with their competitors. This rule specially applies to the large public corporations because if they do not catch up, their failure will not only affect the employees, but also the economy. This is why Toyota motors has comprehended the importance of innovation and made it public knowledge about their partnership with Salesforce.com, in order to gain a foothold in the social networking and media market.

According to a spokesperson for Toyota, this partnership is going to give Toyota its own private social network group where it will be able to facilitate its transaction to the consumers in a much more efficient way. This social network will by used by Toyota to give customers the ability to check and compare prices for different Toyota cars from different Toyota dealerships all over the world. Besides using the network to market products, Toyota customers can now get alerts for low battery along with car finances and maintenance with the help of interactive services like Salesforce chatter. Toyota is putting an estimated 440 million yen in this project and Salesforce will be putting a generous sum of 223 million yen. A mobile app version will also be available in the coming months

This partnership is really a prudent decision taken by Toyota as the number of people who use social networking services keep increasing by the day. This partnership was also done at the right time as Toyota is planning to launch it Toyota friend sometime next year in Japan. For the time being, this network is only reserved for electric powered and other eco-friendly versions of the Toyota brand, so it is not known whether the traditional gasoline powered cars will be sold. Toyota and Salesforce are not the only one in this deal as Microsoft has invested close to $3 million in this partnership for promotional reasons.

(rockefellernews/yk)

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