Lancome Make-Up Featuring Julia Roberts, Banned In United Kingdom
29. July 2011
Lancome’s latest make-up advertisement featuring Julia Roberts and Christy Turlington is currently on hot water due to complaints that the images used for the campaign was unrealistic and often misleading.
L’Oreal Ltd. who owns both brands has forced to pull out both campaigns U.K.’s Advertising Standards Authority upheld complaints that were presented by MP Jo Swinson. They are pressing charges due to the usage of images which are unrealistic and overly perfected by being airbrushed and otherwise manipulated, and “not representative of the results the product could achieve.”
L’Oreal Ltd. admitted that Turlington’s images was digitally perfected to lighten skin, clean-up make-up, smooth the lips, darken the eyebrows and reduce shading around the eyes. However, they also claimed there were still signs of ageing, such as crow’s feet, and that the image “accurately illustrated” the achievable results.
The ASA said that both images violated the rules on advertising standard codes. Because they are misleading and exaggerating the effect of the make-up. Because of this, both images were banned in U.K.
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