Apple: World’s Second Most Valuable Brand
16. September 2011
The British brands consulting firm Brand Finance published the list of the world’s most valuable companies or brands in 2011, based on the worth of the brands, on Wednesday, September 15. Google achieved the first place in the ranking. Apple and Microsoft are second and third in the list respectively.
Brand Finance studied the cash flow and other financial activities of the brands to determine the worth of the brands and charted them according to the value. Google brand value rose 9 percent and the worth of Google’s trademarks and other intellectual property is $48.3 billion.
This year Apple is the most successful company and its brand is worth $39.3 billion as the new chat, which is about 33 percent more than the previous statistics. Apple, for the first time, passed Microsoft, IBM, Wal-Mart, and General Electronics.
On the other hand, Microsoft dropped to the third place with a brand worth $39 billion, which is 9 percent less than the value of the last year. However, it is predicted that the upcoming Windows 8 may raise the value of the brand.
Below the top three, the top ten includes IBM, Wal-Mart, General Electronic, AT&T, Coca-Cola, Wells Fargo, and Bank of America respectively. For the first time, in the list, all of the top four brands are tech bands, according to reports.