ROCKEFELLER

Burger King advertises fresh vegetables and introduces oatmeal.

The McDonald touts the “real fruit” smoothies , while Wendy promotes the natural lemonade

and the summer salad.

Those what the fast food restaurants do to promote their products, although we do know that there is no “natural”, no “fresh”, and no “healthy” ingredients of the junk food.

The fast-food restaurant business truly shows the real success of franchise business. Fast food chains are better known for their greasy fries and good burgers.

“It’s going to be a real battle for market share,” said Bonnie Riggs the restaurant industry analyst with NPD.

The left fast food restaurants encourage to attract more American customers from any age who claim that they want to get fresh food and high quality of food ingredients.

Robert Passikoff said,“I think it’s more of an attitudinal shift than a demographic shift, you’ve got teenagers who are just as aware of calories and fat count and sugar count as parents.”

Riggs said,”There’s also a marketing element to the moves. As more chains are asked to provide calorie counts on websites or in stores, restaurant operators are eager to show they have lower-calorie options. But that doesn’t mean customers necessarily want to take advantage of them. When NPD asked customers what they were looking for in healthy offerings, the #1 answer was “fresh ingredients”. I think it was an eye-opener for many of us … that it wasn’t all about calories and salt and low fat and those things that we thought it would be.”

From those explaination we can know why some of fast- food makers shows the beautiful pictures which are also attractive with the vegetable and fresh fruits without making their offers low- calorie.

(rockefellernews/fn)

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The house of Gucci has dedicated to bring high class and glamor to the fashion world. Recently, there is Fall Winter 2011-2012 look-book which is filled with creative and attractive outfits that can be an inspiration for the next season.

There are a lot of fashion choices available and multiplying every day. Exposing the different fashion trends can be overwhelming, but take a look at the fashion ideas presented by your favorite brands can give some light as to what are some of the better ways to embosom the new trends.

Famed brands always set the tone in the fashion trends , so that, they are worth indicating for greater insight. The Fall winter 2011- 2012 Gucci lookbook is filled with great style of fashion trends which are combined for the best effect. Some textural elements that are used for this season are fringes, fur, and knitwear.

Fall winter clothes for 2011-2012.

Fall winter clothes for 2011-2012.

Fall winter clothes for 2011-2012.

Fall winter clothes for 2011-2012.

Fall winter clothes for 2011-2012.

Fall winter clothes for 2011-2012.

The Fall winter 2011-2012 of Gucci look-book combines the elegance and masculine touch as the concepts. These concepts are clearly emphasized from the style of Gucci fall 2011 look-book. Some of those types are designed perfectly to be considered as the office- wear. Combining some stuffs as compliments will give unsurprising effects but extremely chic for your appearance. The perfect designs of Gucci look-book bring new inspiration of fashion trends on this season.

(rockefellernews/fn)

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It is like a natural congenital if every woman wants to look beautiful with a chic make up.

You can use make up as your ammo to attract your matewith your beautiful looking. You only need to choose the appropriate products to make you to look pretty and natural, the right colors and textures also play the important roles to make you look as the real age of yours.

Make up is the effective way to accentuate a certain feature or hide skin imperfections. But it can backfire in a bad way if you use it incorrectly. The Effect? Rather hilarious look and look older. Just learn the right way to make up your appearance. Here are some beauty mistakes that affect your appearance :

The foundation.

1. Wrong Foundation
   Actually, choosing the best foundation for our skin is not easy. It depends on the color,texture, etc. In this case, the wrong foundation that you SHOULD NOT apply is a dark foundation color which will add a few years on your appearance. You can choose the best foundation for you by considering the color which blends perfectly on your skin. Make sure that the foundation can produce the natural effect and almost invisible finish.
2. Too Much Powder
   We usually use powder to set make up and reduce shine. But do not use those reasons to be over-exaggerate with powder because it can make the skin looks dry. You should only apply the powder with moderation on the nose and chin or the other parts of face where the skin tends to be oily.
3. Too Dark Lip Color
   

   The lipstick.

   Every girl should avoid the dark lip shades since tehy will make you look older than your age. Go with softer hues such as light pink and beige which are more age appropriate. You may also apply the rosy-colored lip gloss. There are a lot of choices are waiting for you. You can choose the lovely color to shades your lip.

   Every girl wants to look sweet and beautiful and the make up can help them obtain their dreams. But choosing the right make up for your skin type and color will be needed to make you look perfect. Just dress up as your real age and use make up with a proper way will make you look glowing and fresh.
   (rockefellernews/fn)

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Pregnant woman have to be careful while travelling.

Are you a pregnant woman? If yes, you should always keep your pregnancy safe along the trip. I do believe as a pregnant woman, you do not only want to stay at home as your doctor said to do so, but you really do want to have some trip to go to some beautiful place or even just want to have great shopping on a certain place.

Pregnancy, however, sometimes lead another worry for women and men to get a trip to faraway place. Especially for the health of the baby, which is so sensitive with shocks.

But just make sure if everything is prepared well and safe for you and your baby. The transportation also play an important role. Then, what should the pregnant women do while they’re on a trip?

• By Plane : If your pregnancy is good and health enough, travelling by plane is quite safe for the baby. One thing you should know if travelling by plane can lead the increase of sickle cell disease risk. Your doctor may give you a limit for the trip time for all kinds of transportation when your pregnancy is more than 36 weeks. Besides that, you should choose the nearest seat from the alley, so you can easily stand up and go to the toilet with ease too.
• By car : When you’re travelling by a car, you should always use the seat belt (as usual). But when you wear the seat belt, you should tie the belt precisely beneath the stomach, so that you can get rid from the shocks.
• By ship : While travelling by ship, you have to make sure if the ship has first aid for pregnant women. And if you worry about nausea, just take some suggested medicine from your doctor.

(rockefellernews/fn)

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Nivea USA apologizes for the advertisement’s content of racism. The Esquire magazine showed the advertisement content in which is about a clean- cut black man carries a dark- skinned head with unkempt beard and long locks. There are also the words of “Re- civilize yourself”. Many reactions arose across the web with indictment ranging from racism.

The disputed advertisement.

“There is more racism in the assumptions necessary to interpret the ad as racist than in the copy itself” said an Advertising Age article about tempest.

Regarding the controversy, Nivea USA deeply apologized for the advertisement, which promotes skin care products for men.

Germany’s Beiersdorf AG, a spokesman for Nivea’s parent company said, ” We are deeply sorry for a recent “Re- civilized” NIVEA’s product for men. This was inappropriate and offensive. Diversity and equal opportunity are crucial values at Beiersdorf and we do not tolerate insensitivity. It was never our intention to offend anyone and for this we are deeply sorry. This ad will never be used again.”

Like the other companies, Nivea company receives the possitive or negative buzz. But this misstep may lead a reduction of the potential customers.

Of course Nivea is not the only one who ever did this kind of misstep, but the Dove company did it so. They put a black woman in front of a ” before ” skin panel and the white woman in front of the ” after”.

No matter what the company’s reason for the racist advertisement content, but thinking wisely and putting the proper content for global advertisement are the best way of advertising something.

(rockefellernews/fn)

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It’s an awful thing when a pimple peep out suddenly on your face. Yes, not only women but also men would feel so mad about it. Some girls could extremely cancel their plan to go to a party when they get a sudden “disaster” called pimple. The others get themselves hidden from their friends or hide the pimple with a scarf to cover their face.

You do not need to be that extreme if you’ve got a pimple on your face. Though a  pimple can not be removed immediately but you still have another idea to undergo this problem. It is to conceal the pimple but you will not look weird with these steps to apply on your face.

No need to hide, there are some tricks to manage pimples.

First, you need to look for a good concealer. It should not cork your pores , but it should be good enough to cover your face to leave your face looking clean.

Second, you can apply the concealer on your skin using either:

• Completely clean fingertips
• A clean cosmetics sponge
• Small facial make up brush
• or clean cotton swab

Third, while applying the concealer, just try to conceal the pimple and spread the rest of the concealer around the pimple’s area. It aims to cover the affected area of your face .

Fourth, let the concealer completely dry. Make sure it is thoroughly dry before proceeding. Put on an extra layer if necessary. Remember this, DO NOT put on an extra layer if it’s not really necessary, otherwise your previous work will be destroyed.

Fifth, apply the foundation around the area of concealer. Try not to place the foundation lightly on the concealer unless you’re having problems with blending.

Last, powder your face for all of your face area including the concealer area. You’ll be ready for your party!

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