26. August 2011
Burger King advertises fresh vegetables and introduces oatmeal.
The McDonald touts the “real fruit” smoothies , while Wendy promotes the natural lemonade
and the summer salad.
Those what the fast food restaurants do to promote their products, although we do know that there is no “natural”, no “fresh”, and no “healthy” ingredients of the junk food.
The fast-food restaurant business truly shows the real success of franchise business. Fast food chains are better known for their greasy fries and good burgers.
“It’s going to be a real battle for market share,” said Bonnie Riggs the restaurant industry analyst with NPD.
The left fast food restaurants encourage to attract more American customers from any age who claim that they want to get fresh food and high quality of food ingredients.
Robert Passikoff said,“I think it’s more of an attitudinal shift than a demographic shift, you’ve got teenagers who are just as aware of calories and fat count and sugar count as parents.”
Riggs said,”There’s also a marketing element to the moves. As more chains are asked to provide calorie counts on websites or in stores, restaurant operators are eager to show they have lower-calorie options. But that doesn’t mean customers necessarily want to take advantage of them. When NPD asked customers what they were looking for in healthy offerings, the #1 answer was “fresh ingredients”. I think it was an eye-opener for many of us … that it wasn’t all about calories and salt and low fat and those things that we thought it would be.”
From those explaination we can know why some of fast- food makers shows the beautiful pictures which are also attractive with the vegetable and fresh fruits without making their offers low- calorie.