10. July 2011
Lexus is no longer the top selling luxury car in the United States for 2011.(Photo: zcars.com.au)
After 11 years on top of the luxury car market in the United States, Lexus is no longer that popular among car buyers for 2011.
According to reports, Toyota Motor Corp’s 7203.T brand Lexus is not anymore the top selling luxury car in the US due to lost sales in the aftermath of the Japan earthquake and tsunami. Mark Templin, Lexus Division general manager revealed Lexus U.S. sales will fall about 17 percent to around 190,000 vehicles in 2011.
The US is considered the biggest market for Lexus. Templin explained they lose huge sales since they were not able to produce cars wanted by buyers since their primary plant in Japan was not able to manufacture sufficient cars, due to the recent tsunami that hit the top Asian country.
All Lexus models, except the RX 350 crossover sport utility vehicle, are made in Japan. He said Lexus U.S. sales fell 38 percent in June as dealers ran out of key products.” June was the bottom of the trough, and we’ve turned the corner,” Templin said.
Due to their low production, Lexus sales tumbled 18 percent in the first half of 2011 to 88,010, and German rivals BMW and Daimler AG’s Mercedes-Benz sprinted by. BMW’s sales rose 13 percent to 113,705, and Mercedes-Benz climbed 7 percent to 110,926. If 2011 full year results end as expected, it would be thefirst time that BMW has outsold Lexus in the U.S. since 1997.
Despite their decline, Templin said the company is very confident they could bounce back in 2012. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japan’s largest-selling make of premium cars.
Lexus vehicles are officially marketed in over 70 countries and territories worldwide.The Lexus marque has ranked among the ten largest Japanese global brands in market value,and the brand is a major participant in the premium automotive sector. The division’s world headquarters are located in Toyota City (Japan), with major operational centers in Brussels (Belgium) and Torrance, California (United States).
Lexus originated from a clandestine flagship sedan project that began in 1983. This effort developed into the original Lexus LS, which was the first vehicle to wear the Lexus marque upon its launch in 1989. In following years, Lexus added sedan, coupé, convertible, and SUV models.
In 2005, a hybrid version of the RX crossover debuted, and additional hybrid models were subsequently introduced to the Lexus lineup. In 2007, Lexus launched its F marque performance division with the debut of the IS F sport sedan, followed by the LFA supercar in 2009.